https://www.karsi.org/articles daily 0.75 2026-03-17 https://www.karsi.org/articles/the-deliverables-delusion-the-paper-the-certificate-the-award-and-the-interview-question-none-of-them-can-answer monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/5f4b9e5c-2043-466f-ad3a-290f8f9b16f0/Poster+-+THE+DELIVERABLE.png Articles - The Deliverables Delusion: The paper, the certificate, the award — and the interview question none of them can answer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/36b76cb8-df65-4f7e-8913-b4d54ee0a952/Poster+-+The+Curiosity+Industrial+Complex+%282%29.png Articles - The Deliverables Delusion: The paper, the certificate, the award — and the interview question none of them can answer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/6e57b93f-93e9-4723-b531-a0b045fb0d4c/A+warm%2C+dynamic+editorial+illustration+in+landscape+orientation+and+thumbnail+format.+An+older%2C+cherubic%2C+chubby+brown-skinned+male+Pacific+Islander+professor+in+his+50s+leads+two+young%2C+fashionable+Korean+student+researchers%2C+appearing+%281%29.jpg Articles - The Deliverables Delusion: The paper, the certificate, the award — and the interview question none of them can answer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karsi.org/articles/why-we-published-a-white-paper-taking-on-the-credential-manufacturing-industry monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/d6247576-f46c-4db1-be86-657c32b13f3e/A+satirical%2C+slightly+absurdist+editorial+illustration+in+the+style+of+a+norman+rockwell%2C+with+his+signature+satirical+twist.+A+korean+toddler+%E2%80%94+maybe+2+or+3+years+old%2C+wearing+tiny+oversized+academic+robes+and+a+too-big+graduation+ca+%281%29.jpg Articles - Why We Published a White Paper Taking On the Credential Manufacturing Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/0a9a80b2-7934-49f9-96ae-a1656c4d1f8d/Screenshot+2026-02-24+at+8.02.44%E2%80%AFPM.png Articles - Why We Published a White Paper Taking On the Credential Manufacturing Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/382ba2dc-c1e8-4be3-8e52-f718d32f2df2/Screenshot+2026-02-24+at+8.03.48%E2%80%AFPM.png Articles - Why We Published a White Paper Taking On the Credential Manufacturing Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/90f8c855-4683-4329-a14b-d94d1e6f4e14/KARSI+STYLE+%281%29.png Articles - Why We Published a White Paper Taking On the Credential Manufacturing Industry - Make it stand out This is a much better movie to watch. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/396c8ff0-b9d6-4e02-964f-851df4959503/Screenshot+2026-02-24+at+8.14.23%E2%80%AFPM.png Articles - Why We Published a White Paper Taking On the Credential Manufacturing Industry - Make it stand out Download it in its entirety here. https://www.karsi.org/articles/denationalizing-korean-studies-against-the-soft-power-paradigm monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/b4d7ecb3-f6c2-47a2-8fe4-bbf1b677dff4/A+classic+American+World+War+II+propaganda+poster+illustration+in+the+Norman+Rockwell+style%2C+featuring+a+heroic++and+stylish+Korean+woman+with+rolled+sleeves+and+a+flexed+bicep%2C+striking+a+confident+pose+and+holding+a+pen%2C+with+academic+boo.jpg Articles - Denationalizing Korean Studies: Against the Soft Power Paradigm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/0c9e5d5d-c777-4106-8c74-fd6125b7d4a6/CONQUEST.png Articles - Denationalizing Korean Studies: Against the Soft Power Paradigm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/68449525-5582-48c3-9a21-ccd18ca7af6f/Retro+1950s+propaganda+poster%2C+bold+colors%2C+a+heroic+silhouetted+figure+with+arms+raised+triumphantly+against+a+backdrop+of+stylized+global+imagery.+The+aesthetic+features+a+distressed%2C+aged+texture%2C+with+bold+sans-serif+typography.+The+col.jpg Articles - Denationalizing Korean Studies: Against the Soft Power Paradigm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/8027b1c9-35d9-413c-bb2e-27874a158880/Untitled+design+%282%29.png Articles - Denationalizing Korean Studies: Against the Soft Power Paradigm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/d7419e69-1868-4608-8e71-096a92891535/Korea+as+Signifier+%282%29.png Articles - Denationalizing Korean Studies: Against the Soft Power Paradigm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karsi.org/articles/korea-is-good-to-think monthly 0.5 2025-12-27 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/0e559fa8-ec00-4b82-b7b2-bc2e7a615656/Korea+is+good+to+think.png Articles - KOREA IS GOOD TO THINK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/6a5966ba-bc55-4604-8537-10b399dc659d/A+K-pop+idol+girl%2C+personifying+hypermodern+thinking+and+the+coalescence+of+thought+itself+from+signs+and+symnols+of+digital+infomation%2C+stands+in+a+striking+cyberpunk+suit.+Her+eyes+glow+with+intense+red+laser+beams%2C+reminiscent+of+a+cyclo.jpg Articles - KOREA IS GOOD TO THINK - Make it stand out K-Pop can focus theory. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/e53794a0-e43d-4d5b-a743-b961368f2c40/A+dynamic%2C+high-contrast+graphic+illustration+depicting+South+Korea+as+a+vibrant%2C+high-intensity+digital+gauge+or+DB+meter+display.+The+fluctuating+levels+are+visualized+through+bright%2C+energetic+neon+colors+like+electric+blue%2C+vivid+pi+%281%29.jpg Articles - KOREA IS GOOD TO THINK - Make it stand out Korea is hypermodernity set to 11. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/22452651-800c-4cff-969b-dd8398ccc9ae/An+abstract+visualization+illustrating+hidden+social+structures+becoming+apparent%2C+like+a+complex%2C+ethereal+formation+emerging+from+obscurity%2C+conveying+the+idea+that+much+remains+unseen+beneath+the+surface.+The+imagery+should+feel+conceptu.jpg Articles - KOREA IS GOOD TO THINK - Make it stand out From seeming abstraction and chaos, order. https://www.karsi.org/articles/when-korean-students-go-abroad-to-understand-korea-karsis-vietnam-winter-art-residency monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/8b76960c-9e02-4d08-810a-f6e9ddb42757/IMG_2387.jpeg Articles - When Korean Students Go Abroad to Understand Korea: KARSI's Vietnam Winter Art Residency - Make it stand out “The Vietnamese people under the two oppressions - one by the imperialists and one by the feudalists (Painter: Duy Nhắt).” https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/2214df89-8cec-4b38-a5d1-214689e9841f/IMG_0047.jpeg Articles - When Korean Students Go Abroad to Understand Korea: KARSI's Vietnam Winter Art Residency - Make it stand out A reenactment of a colonial-era interrogation session in the Seodaemun Prison. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/a9870234-b015-4faa-ac96-8f71e2931246/748625272ce80a20e4302d224e8277f2.jpg Articles - When Korean Students Go Abroad to Understand Korea: KARSI's Vietnam Winter Art Residency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/b2b58a57-9523-4867-9314-b309b1300f51/a73de1a40adca6838249204c2131bd64.jpg Articles - When Korean Students Go Abroad to Understand Korea: KARSI's Vietnam Winter Art Residency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/59813696-2645-4cef-bfdc-e13f26500cb4/chiron-duong-7+copy.jpg Articles - When Korean Students Go Abroad to Understand Korea: KARSI's Vietnam Winter Art Residency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/593f07ae-9e8e-49b6-a6fb-b2fcdbaf1982/download.png Articles - When Korean Students Go Abroad to Understand Korea: KARSI's Vietnam Winter Art Residency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karsi.org/articles/your-ai-cant-do-fieldwork-why-real-research-beats-fakery-every-time monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/f5f54b34-75e5-452f-b0e2-8a1daef8f1b3/Screenshot+2025-11-16+at+7.25.05%E2%80%AFPM.png Articles - Your AI Can't Do Fieldwork: Why Real Research Beats FakeRY Every Time - Make it stand out Director of KARSI, Dr. Michael Hurt has been talking about the need to make on-the-ground sense of Korean popular culture for decades, and major organizations such as universities are finally starting to take the surge in Korea-related interest seriously. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/7a4cf8e7-8057-4497-98eb-3881f628b994/IMG_0199+2.JPG Articles - Your AI Can't Do Fieldwork: Why Real Research Beats FakeRY Every Time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/3a02c3d7-2394-46c4-9445-36eee2ee12f9/here-comes-flood.webp Articles - Your AI Can't Do Fieldwork: Why Real Research Beats FakeRY Every Time - Make it stand out The book in which Dr. Hurt’s chapter is not only featured as Chapter 1, but which used one of his key photo-sartorial elicitation images as the cover. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/cb4ca879-c0cb-46d7-82ef-9c0c4adc8ae1/Screenshot+2025-11-16+at+7.08.38%E2%80%AFPM.png Articles - Your AI Can't Do Fieldwork: Why Real Research Beats FakeRY Every Time - Make it stand out Images, when examined in terms of the data they directly present — and not merely as illustrations of written text — are the main character in ethnographic work. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/097a12fc-e008-4ba5-a5e5-5ab8f50f8a9b/38999892_1859130197508548_4357174696077164544_n.jpg Articles - Your AI Can't Do Fieldwork: Why Real Research Beats FakeRY Every Time - Make it stand out Dr. Hurt and his assistant preparing for his lecture “The case of Korean success in the realm of the street fashion field” as an invited presenter to the “From Possibilities to Vision and Action: Preparing Viet Nam for Its Next Phase of Growth” conference in Danang in 2018. https://www.karsi.org/articles/vietnam-4-day-ethnographic-research-program monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/b0964b23-cb41-4bc6-9c02-95429791ca9a/IMG_3811_VSCO.jpg Articles - Vietnam 4-Day Ethnographic Research Program - Make it stand out Our local Vietnamese model/fixer/translator asked to shoot inside one of the makeshift clothing stores that serve the socialist-era housing complex designed to create community according to socialist principles, but which Hanoians on the ground adapted to the more everyday, market-based realities of selling affordable, fashionable clothes to their neighbors. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/cc713e87-74cf-4909-96ce-c051afe5999d/IMG_3822_VSCO.jpg Articles - Vietnam 4-Day Ethnographic Research Program - Make it stand out Using photo-sartorial elicitation as a point of entry, in which a model asks to pose in a space to gain permission to access it, we were able to interact with the mother/owner of the shop, along with her kids, who were curious about the process. It was the only way we knew how to talk with residents of this KTT complex, where tourists rarely go or even know about. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/2aee1711-7872-4063-9ef2-12946b212f70/140C13FA-22B4-44F8-8284-5F407039305E_1_105_c.jpeg Articles - Vietnam 4-Day Ethnographic Research Program - Make it stand out The Nậu Café & Cassette Workshop — which a local coffee shop owner and others told us was the most "Korean café" in Hanoi. This is a pretty common idea in Vietnam — that certain places filled with global (esp. American) style markers are “Korean.” https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/86cc64ee-d90f-4266-821d-2fcd4b61594f/F90B7639-7B3C-4833-B4F5-D13C24847B4D_1_105_c.jpeg Articles - Vietnam 4-Day Ethnographic Research Program - Make it stand out Mr. Dakgalbi is one of many specific interfaces through which Vietnamese come into concrete contact with “Korea.” https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/f542e8da-0203-47a0-a817-5741abf51f5b/1E55672E-6A70-467C-A1A7-3971A28F483A_1_201_a.jpeg Articles - Vietnam 4-Day Ethnographic Research Program - Make it stand out The “Korean” cosmetics brand Mumuso in a Danang shopping mall takes on the advantageous market position of being “Korean” in Vietnam. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/bc61a533-4832-4112-b7f4-c88b87d527df/IMG_4235_VSCO.jpg Articles - Vietnam 4-Day Ethnographic Research Program - Make it stand out A Vietnamese teen model poses in what she, her mother/stylist, and makeup artist constructed as “Korean style” in the Old Quarter of Hanoi, Vietnam in February 2020. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/ce6a59c3-d94b-4edf-9385-27242af2616d/768f307fa91f4dea9bf3a41194e30788.jpg Articles - Vietnam 4-Day Ethnographic Research Program - Make it stand out This clothing store worker at The New Playground complex in Saigon told us she thought it was cool how Korean girls did this style in Korean dramas, so she started doing it as well. It was fascinating how many Korean-styled people we met here, in a Dongdaemun Migliore-style mall complex considered THE cool place to be in Saigon in 2017. https://www.karsi.org/articles/testing-embodied-cultural-transmission-theory-across-asian-contexts-a-comparative-framework-from-seoul-to-butuan monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/e09ac6c6-cb41-4b47-b42f-e6b6e088bac3/1AAC7F42-123D-444A-9E49-891F6A38662A.jpg Articles - Testing Embodied Cultural Transmission Theory Across Asian Contexts: A Comparative Framework for Hallyu from Seoul to Butuan - Make it stand out Indonesian model @shintadewilr reflects back a local understanding of the Korean style in Yogyakarta in July 2024. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/c1e7ae40-7c5a-43be-a4bc-52e1a17103b7/IMG_3883+2.jpeg Articles - Testing Embodied Cultural Transmission Theory Across Asian Contexts: A Comparative Framework for Hallyu from Seoul to Butuan - Make it stand out Vietnamese mega-influencer Salim (@salimhwg) embodies Korean style as she models Korean top designer Pak Youn Hee’s dress for her brand Greedilous in Hanoi’s Old Quarter in October 2018. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/0ac6f141-ff54-4b26-aba1-d88010040a39/IMG_4035.JPG Articles - Testing Embodied Cultural Transmission Theory Across Asian Contexts: A Comparative Framework for Hallyu from Seoul to Butuan - Make it stand out A Hanoian model channels the Korean hanbok’s embodied cultural knowledge and proves that clothing transmits cultural codes through them, both in terms of learned cultural information surrounding the garments and the physical aspects of the clothing itself. The hanbok constraints even as it focuses a more liberated, modern form of femininity (in this, the modernized gaeryang hanbok).‍ ‍ https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/150b4796-dcbd-4c2f-bbd1-c80222499ff7/10788622320_IMG_1885.JPG Articles - Testing Embodied Cultural Transmission Theory Across Asian Contexts: A Comparative Framework for Hallyu from Seoul to Butuan - Make it stand out Backstage at Vietnam International Fashion Week in October 2018. The camera affords a level of access in this field that no amount of institutional capital from the education sector could provide. One must simply be a member of the field. https://www.karsi.org/articles/the-78-percent-how-young-korean-women-have-always-gone-apple monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/c5006d54-91ad-40ad-a7e0-cf576a95a0da/young+sophisticate%2C+trendy+Korean+fashionista+proudly+taking+a+selfie+with+her+iPhone%2C+dressed+in+summer+trend+clothes.+Her+right+hand+holds+a+Starbucks+iced+coffee%2C+while+her+left+hand+holds+the+iPhone%2C+with+the+camera+focused+closer+on+th.jpg Articles - The 78 Percent: How Young Korean Women Have Always Gone Apple - Make it stand out Luxury-adjacent items for young women consumers in Seoul. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/978d0b1f-3eaa-4d11-8aab-82559edab248/young+korean+kid+crying+because+he+received+a+Samsung+phone+as+a+Christmas+present+instead+of+an+iPhone%2C+and+he+hates+it.jpg Articles - The 78 Percent: How Young Korean Women Have Always Gone Apple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/e014e3f2-e32c-4770-9da9-80198b4a45b0/old+school+Mac+Quadra+runnig+Aldus+PageMaker+inside+an+industrial+print+shop%2C+and+you+can+clearly+see+the+computer+screen+running+a+page+layout.jpg Articles - The 78 Percent: How Young Korean Women Have Always Gone Apple - Make it stand out Strangely enough, this consumer preference goes all the way back to the seemingly random happenstance of Macintosh computers’ central role as exorbitantly expensive, foreign-made industrial machines crucial to print production in even a development-era Korea, which made Macs expensive, Apple an unapproachable price point to the average Korean, and hence branded an unattainable dream object. This notion extended well past the days of Mac Quadras and the first versions of Mac-only Aldus PageMaker and Adobe Photoshop’s first versions. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/cea1dd95-46b0-446c-9119-bfe6ed1b443c/young+sophisticates%2C+a+group+of+trendy+Korean+models+sitting+together+after+a+photo+shoot+in+a+studio.+Among+them+is+a+makeup+artist+girl.+They+are+gathered+around%2C+with+their+attention+on+their+smartphones%2C+as+a+male+photographer+airdr+%281%29.jpg Articles - The 78 Percent: How Young Korean Women Have Always Gone Apple - Make it stand out At any given professional photo shoot in Korea, in which a friednly photographer, makeup artist, or other creative has taken pictures or video of/for others to share on social media, it often ends up offered in inpromptu Airdrop sessions, but woe unto any non-iPhone user, who always has to wait for the charity of an iPhone user who says “I’ll get it to you on Kakao later” (with degraded image quality, of course). https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/b58d73e9-bacb-42b6-b752-e9d8de7c8dd8/iphone+superior.jpg Articles - The 78 Percent: How Young Korean Women Have Always Gone Apple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.karsi.org/articles/the-tim-hortons-cautionary-tale-why-foreign-coffee-chains-fail-in-seouls-hypercompetitive-market monthly 0.5 2025-10-03 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/9113350d-007a-4295-a765-f5729c9a9de1/A+close-up%2C+eye-level+shot+capturing+a+paper+cup+filled+with+ultra-cheap+Korean+iced+Americano%2C+_Eoljukah_+%28%E1%84%8B%E1%85%A5%E1%86%AF%E1%84%8C%E1%85%AE%E1%86%A8%E1%84%8B%E1%85%A1%29+coffee%2C+with+a+price+label+showing+KRW+1500.+A+straw+protrudes+from+the+cup%2C+with+delicate+condensation+highlighting+its+.jpg Articles - The Tim Hortons Cautionary Tale: Why Foreign Coffee Chains Fail in Seoul's Hypercompetitive Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/3bbdcee8-49cc-4e75-8882-b7eaa73e6179/IMG_9463.jpeg Articles - The Tim Hortons Cautionary Tale: Why Foreign Coffee Chains Fail in Seoul's Hypercompetitive Market - Make it stand out A Tim Horton’s branch near the Seoul National University Station in November 2024 sports a bit of creative interior design, but by the Seoulish, eminently Instagrammable standards that define an atmospheric “vibe” for a successful coffe,e shop in Korea, the space is barebones and basic. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/4b66e002-2653-47dd-8491-73c42e7eb9e2/Sophisticated+young+Korean+women%2C++friends+dressed+in+chic%2C+modern+fashion%2C+are+walking+with+confident+strides+down+a+bustling+Seoul+street%2C+in+the+coldest+of+winter.+Each+very+busy+woman+is+elegantly+holding+a+tall%2C+iced+Americano+coffee+f.jpg Articles - The Tim Hortons Cautionary Tale: Why Foreign Coffee Chains Fail in Seoul's Hypercompetitive Market - Make it stand out "Eoljukah" (얼죽아), means "Iced Americano even if I freeze to death." https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/ea1c516c-d3dc-4378-832e-d614670e11b1/IMG_5267.jpeg Articles - The Tim Hortons Cautionary Tale: Why Foreign Coffee Chains Fail in Seoul's Hypercompetitive Market - Make it stand out A brilliantly localized Starbucks with a drive-thru in the regional city of Gyeongju, Korea in April 2022. https://www.karsi.org/articles/drowning-in-fabric-how-koreas-overfit-obsession-cracked-the-code-of-cultural-identity monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/1e6a791f-7946-41e8-8dea-b6435e699875/CECA0322-3BFD-47FC-81B0-B060B12B24A5.jpg Articles - Drowning in Fabric: How Korea's Overfit Obsession Cracked the Code of Cultural Identity - Make it stand out A university student poses in her overfit, baggy jeans at Hongdae Station in July, 2025. She noted that the jeans bottoms needed to be frayed to be considered cool. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/90bf814e-9674-4fe0-afd4-3f0518ca2469/IMG_6441_VSCO.jpg Articles - Drowning in Fabric: How Korea's Overfit Obsession Cracked the Code of Cultural Identity - Make it stand out Model/fashionista @sio.0.show reminds us that traditional, highly gendered trend looks tend to require more bodily exposure, which in turn requires more body self-regulation that causes stress and social pressure. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/447e9949-750c-4c27-82f7-b20e8e692051/%E1%84%86%E1%85%B5%E1%86%AF%E1%84%8B%E1%85%A3%E1%86%BC%E1%84%80%E1%85%A9%E1%84%87%E1%85%A5%E1%86%B8%E1%84%85%E1%85%B5%E1%84%87%E1%85%A1%E1%86%A8%E1%84%8B%E1%85%B5%E1%86%A8%E1%84%87%E1%85%A7%E1%86%A8%E1%84%92%E1%85%AA%E1%84%86%E1%85%AD1.jpg Articles - Drowning in Fabric: How Korea's Overfit Obsession Cracked the Code of Cultural Identity - Make it stand out “Mural tomb of Bak Ik in Gobeop-ri, Miryang. Bak Ik was a civil official who lived from 1332 to 1398 CE, Early Joseon.” [SOURCE] https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/a9274d86-e034-4f4b-aeb3-7fca12a6be0b/IMG_3725_VSCO.jpg Articles - Drowning in Fabric: How Korea's Overfit Obsession Cracked the Code of Cultural Identity - Make it stand out Model @kx.m09 shows her true colors in a gacha/claw machine arcade in the geondae neighborhood of Seoul in August 2025. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/23d06c02-50cb-4522-af84-439c275901b3/9FF10D3D-580B-436A-81AB-A36CB4EA2E50+2.jpg Articles - Drowning in Fabric: How Korea's Overfit Obsession Cracked the Code of Cultural Identity - Make it stand out A street fashionista caught outside of Hongdae Station shows a more everyday example of the baggy fit. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/654359f4-62a5-4259-b876-fc43ecac2b73/IMG_4576_VSCO.jpg Articles - Drowning in Fabric: How Korea's Overfit Obsession Cracked the Code of Cultural Identity - Make it stand out Fashionista @chae._.coke shows the camera the beauty of baggy and the camo cool at Seoul Fashion Week in September 2025. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/e313ea05-0b13-466a-afe6-9f42dc8e1225/IMG_6326_VSCO.jpg Articles - Drowning in Fabric: How Korea's Overfit Obsession Cracked the Code of Cultural Identity - Make it stand out Three “Saja Boys” at Seoul Fashion Week in September 2025 show a variety of sartorial approaches to masculinity in hypermodern Korea. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/7df89582-e07f-4775-9df0-8673623bf9e3/IMG_6445_VSCO.jpg Articles - Drowning in Fabric: How Korea's Overfit Obsession Cracked the Code of Cultural Identity - Make it stand out Model @ttiwimln at Seoul Fashion Week SS26 proves that Korean men turned maximalism into confident masculinity—his flowing white coat and layered pearls would read as costume elsewhere but register as sophisticated expression here. https://www.karsi.org/articles/executive-korean-studies-or-why-korean-cultural-intelligence-beats-business-card-etiquette monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/c8039a1a-2e3c-445f-972e-f8ebfc53335a/BJ-Shugi-eating-tteokbokki-fried-dumplings-and-rice-with-seaweed-and-receiving-10-star.png Articles - Executive Korean Cultural Intelligence: The KARSI Method - Make it stand out BJ Shugi eating a metric ton of ddeokbokki on Afreeca TV and receiving ten stars (money) for her efforts. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/f38cfd70-f1f4-47cd-82b7-0397324342cb/LEA-covers-web-UI-1.jpg Articles - Executive Korean Cultural Intelligence: The KARSI Method - Make it stand out “Urban interfaces” is a still very-fresh concept in cutting-edge Urban Studies theory. But KARSI breaks such obtuse-sounding-yet-useful theory for you. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/b0327b45-a9d0-4590-a3dd-19784c6c73cf/2048+copy.jpg Articles - Executive Korean Cultural Intelligence: The KARSI Method - Make it stand out Gwanghwamun Square in 2002 just before the Italy-Korea match of the 2002 World Cup, when Koreans turned out to make soccer into not just a great moment in sports, but a culture-altering, social event that touched the lives of everyone in the nation, for generations to come. [Source: BBC] https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/68ccd8b0-b7e1-464c-95c5-f9adf33ca935/7256+copy.jpg Articles - Executive Korean Cultural Intelligence: The KARSI Method - Make it stand out During the recent anti-Yoon protests in Seoul, international observers often expressed surprise at how much the protests seemed to have a positively festive vibe, and was dominated by largely young women dancing to K-Pop standards. Any KARSI-trained observer would find this to make perfect sense. Image source: [The Guardian] https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/876b62d8-cb8a-4ca9-8a83-2c04a0b8bb27/IMG_1469.JPG Articles - Executive Korean Cultural Intelligence: The KARSI Method - Make it stand out Often, visiting observers note the proliferation of plastic surgery ads inside the subway stops all over the Gangnam area, while emphasizing the negative aspects of Korea’s superficiality, materialism, and the social pressure that strict beauty standards bring. While these estimations aren’t wrong, they do often miss the point that the “collective perfectionism” that is part and parcel of obvious things such as K-Pop or K-Beauty also offers a crucial insight into other aspects of life here that are worth understanding – agnostically – as social phenomena unto themselves. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/cca73268-8812-4ba5-88b1-36482ff48e45/71-rY6w%2BQXL._SL1500_.jpg Articles - Executive Korean Cultural Intelligence: The KARSI Method - Make it stand out This is exactly what we DON’T do. https://www.karsi.org/articles/the-architecture-of-accidental-revolution-how-a-spaceship-and-the-gram-accidentally-democratized-korean-fashion-culture monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/37243598-00b4-4e8b-9b24-4144565ef54c/IMG_2305+copy+2.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Seoul Fashion Week Attendees at the SETEC Convention Center parking lot, where “street fashion” was relegated. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/713ac230-4524-4ae0-ba30-b61757fb1375/E1AD05A5-C6FD-4AC0-AAD3-B87A198B3CDF.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Back in 2007, when Seoul Fashion Week organizers questioned me for “wasting time” photographing ordinary attendees. Even as I firmly believed these were the most interesting people at the event, they were literal outsiders. Yet it would be these people who would flip the field in just a few years. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/63272574-168f-4f07-8361-d02c283a4b49/img_8115+copy.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Two Seoul Fashion Week attendees in the parking lot loiter around the action at the SETEC Convention Center in 2011, back when not only did such fashion fans have no (physical) place in the event, there wasn’t even a convenience store to buy water or easy access to the bathroom — the street fashion people at the time were persona non grata. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/bd728b57-d098-40b6-9d7d-54e4cf744d6d/IMG_3396.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out The first time I ever met the then-high school model hopeful @lollipop_lollipp was at the DDP in October 2014, before Korean style had taken off across the world. She was part of the fashion fandom that just started showing up to the event to participate as much as to spectate. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/ca9c41f7-2a45-4a67-9c57-126013f36a51/Screenshot+2025-08-29+at+5.58.24%E2%80%AFPM.png Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out From my paper “From fashion fandom to phenom: The paepi as real hallyu. Korean Regional Sociology,” 20(1), 5-34. The pattern of coverage was unprecedented. Back in 2007 or so, SFW would do flips and dances to get any international press coverage — even a single story. Now, it was getting the coverege — but ironically, not much about the runway. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/5df0a3d1-a9c0-4822-b521-d645ab4069a8/10722094614_d15cddebf4_o.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Before the move to the DDP, there were some in-between years, like when Seoul Fashion Week was held at the IFC Mall in Yeouido, and was split between shows held by the Korean Fashion Design Association, which had decided to splinter off and hold its shows separately in tents inside the Yeouido Park itself. Show attendees from the line pose and embody the fashion Zeitgeist of 2013. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/16ae7906-a2ff-4343-aaee-ad8e7963c4a7/-825904141788403083_IMG_4630.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out By Seoul Fashion Week in 2019, the Dongdaemun Design Plaza ramp was arguably (and obviously) the largest fashion “runway” in the entire event, with more global, social media-connected, individual photographers than any formal runway inside the event. And this “runway show” goes on all day, every day, throughout the week. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/647aaa54-c35e-47e3-b3f1-ea65d8389953/33040684723_ef5ec8c80e_o.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out A paepi attendee at Seoul Fashion Week in October 2017, standing outdoors yet covered by the building’s structure, underground yet with the sky visible and looming overhead, and within the official area of the event yet mingling amongst members of the public who still utilize the main street fashion “runway” ramp to access the subway stop there. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/21141769-7902-4a84-af83-bb37184918c5/IMG_4889.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/22fb46d5-846a-4137-b448-0acfa8b4a800/IMG_0199.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Digitally adept fashion people (“paepi”) permeated and merged with the space, posing and picturing and transmitting from within it, while its status as a public space made it a humane place where one could casually produce, rest, curate/create more, since the public is welcomed by being allowed to be present, along with being given access to bathrooms, shopping malls, and convenience stores. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/c6927455-29d5-4fc9-bbad-5d9e63aa6763/f729b19d0e334ff3be90addcee520c08.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Most photographers go high; I go low. Fashion, from the ground up. A young fashionista from Hong Kong Kong at Seoul Fashion Week in October 2018. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/7aa26d2b-2e36-4389-bd79-89e440d30f91/IMG_8022.jpeg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out As of Seoul Fashion Week in February 2024, the field remained flipped, with more points of entry for both models and photographers engaged in a form of cultural production that itself broadened the very definition of “model” and “photographer.” https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/4dd7605a-c2c3-46d8-b0e7-6fc6b1e76a97/609e6daeb96c43b7926b6b9d447d93c1.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Baby Supreme in 2018. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/a68a9f32-f4f7-4f84-ad20-fad323d415fa/3935523044231682602_IMG_8731.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out By March 2019, when Korean model (of mixed Nigerian/Korean descent) Han Hyun Min was already an item burning up the runway, Seoul Fashion Week had also democratized access to the runway itself, as it had then-recently started hosting open call auditions to the runways in the event, which allowed for a far greater diversity of faces and races than had ever beeen seen before, when all runway shows were gatekept by a few major agencies. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/17b3d321-4966-408f-bfc4-9eb1041e9a73/-796415664840164260_IMG_4670+4.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out By March 2019, @lollipop_lollipp (the young high school-aged model who starts off this article) had grown up and gone on to become a successful, popular, and enormously talented model whom I would constantly bump into on the DDP’s Ramp of Fashion Democracy. She was difficult to pin down for even this shot because, as she explained, she was in ten SFW runway shows that season. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/e77c0aac-4f77-42dd-bf50-e2a51220b766/IMG_5577.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Model @lollipop_lollipp as one of the main, favorite models for brand Graphiste Man. G’s runway show in Seoul Fashion Week in October 2019. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/4d9ec90f-d0ae-4ec4-b150-c1a33968b0a1/2A7B6780-E246-40C9-9A0D-AEEF26A687A1.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Model @lollipop_lollipp, whom I have come to consider the Herald and Harbinger of Seoul Fashion Week’s digital, democratic denouement at the Dongdaemun Design Plaza. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/a24133bf-f0fa-40e5-88ec-47d11d358cac/IMG_0109_VSCO.jpg Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Model @lifesopastiche on the newer, more diverse, social runway of Seoul Fashion Week at the DDP, which is itself a “metonymic structure” that represents Korean society itself. Where people of all stripes can participate in defining the content that constitutes what it means to be “Korean.” https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/c842a483-d777-4c84-9d87-5e5f2011abae/-6741296300270561652_IMG_4686.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Model @lollipop_lollipp as Korean fashion culture’s herald and the product of the nascent, powerful fashion culture that produced her, and continues to explode with cultural force on the ramp behind her. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/5ba373e1-c20f-4bf1-8ae1-ac0c0047fa80/IMG_4416.JPG Articles - The Architecture of Accidental Revolution: How a “Spaceship” and the ‘Gram Accidentally Democratized Korean Fashion Culture - Make it stand out Model @joytv__ refracts the new, global interest in things joseon in October 2019 on the most diverse and intensely democratic global contact zone in Korea — the DDP ramp during Seoul Fashion Week. https://www.karsi.org/articles/your-uncle-is-wrong-elite-jobs-no-useless-majors-ethnography monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/0a65b421-99a0-4503-8e71-3ee7bc461cb4/Christina+Ha%2C+a+woman+with+inquisitive+eyes%2C+sits+in+a+modern+glass+conference+room+bathed+in+soft%2C+natural+light.++She+is+dressed+in+a+crisp%2C+white+lab+coat%2C+her+gaze+directed+upwards+as+if+contemplating+abstract+concepts.++Floating+before.jpg Articles - Your Weird Uncle's Wrong: How Elite Business Intelligence Roles Prove Your College Major Doesn't Matter - Make it stand out An elite cultural intelligence analyst (whom your Weird Uncle has never even heard of) is probably trained in anthropology, sociology, or some other “impractical” thing for which Fortune 500 companies actually pay very, very well. https://www.karsi.org/articles/the-cat-caf-that-wasnt-korean-a-discovery-in-hanois-hidden-cultural-laboratory monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/3a3bd60e-0ac3-4518-b864-f3c16c34ea02/IMG_7686.jpeg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out The cat café — which notably, I never got the name of ( and I later conlcuded wasn’t truly a cat café in the sense I had been thinking at the time, but rather I think the place just had a couple cats living there)— was strangely…homey. This is because, I would soon find out, it was literally built inside a residential housing unit, which explained why the place was so hard to find. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/fc1a0669-071f-42ef-8cba-ce0a97736256/IMG_2012_VSCO.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Local Vietnamese model My Tien (@_midnight_mt) wearing LIBÉ Workshop (@libeworkshop)'s signature "simple and clean" minimalist aesthetic positioned against the weathered concrete walls and exposed infrastructure demonstrates how sophisticated alternative cultural expression flourishes within an authentic Vietnamese neighborhood envirronment of the the Đống Đa KTT complex. Though LIBÉ Workshop (@libeworkshop) describes itself as creating "basic and essential products," Vietnamese consumers, tourism sites, and fashion retailers consistently categorize the brand as exemplifying "Korean style" (Mytour, 2024; SilverKris, 2024)—revealing how minimalist aesthetics automatically code as "Korean" in a Vietnamese cultural context, and can embody a contrast between contemporary styling and raw socialist-era urban infrastructure. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/9d344c15-a178-4c0f-ae9c-a8d7780fc2dd/IMG_0447.JPG Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Photo-sartorial elicitation methodology scaffolds aspiring Vietnamese teen model @_pngan.n into showing her interpretation of “Korean style” in Hanoi in February 2020, embodying the combined stylings of her mom, a separate makeup artist, and our fashion industry fixer. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/baddf29c-abbe-4f51-b6ac-e3225866d956/IMG_8119_VSCO.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Extending the same photo-sartorial prompt into the summer of 2025, model @_pngan.n channels a much more exact, Korean-styled look that is much more in direct conversation with Seoulish trends and her newer, more mature sensibilities as a full-grown, working model regularly shooting in multiple projects. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/2b346b18-1b87-47be-bd46-8341c693d504/1_0sEuxaPx1_qPFhucJ7HYiQ.webp Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out A youth hangout — a popular “Korean”-style coffee shop — in Yogyakarta, Indonesia back in July 2023. In a majority Muslim country that has a fraught relationship with bars and other places that sell alcohol, a cool coffee shop replaces the bar or nightclub, as it does here at the Cosan Seturan coffee shop on a late Friday night. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/d4269fad-58f6-4107-83b1-667f60b73e99/1_FY0YCM1LsBx6V4ikkaIVqg.webp Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out In Yogyakarta, Indonesia, “Aminah”, a fairly observant Muslim woman, felt free to walk around without a hijab, dressing in what I instantly recognized as full-on “K-Style”, which was confirmed after asking her for an interview. But she reluctantly only agreed to a picture after getting the promise that her face would be cut out due to the fact that her look was what she considered too risqué for public consumption. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/fde78bc3-4e8d-49ce-b032-b66cf78899b0/a5b3ce415faf45f5944366a79cd1dc5b.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out In Danang in 2018, That shirt led me to pull her aside for an interview and picture. She didn't think of it as “Korean” herself, but it turns out she bought it in a bricks and mortar store called L-Seoul. She said she bought it because it was “just pretty.” This was indicative of a pattern I was finding as I interviewed more folks in Vietnam doing what I saw as Korea-influenced things. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/90213123-453f-4334-8e7a-ba2318eee98c/IMG_7817.jpeg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out The interior of the Nậu Cafe & Cassette Workshop (@naucassette.cafe), which is filled with vinyl records, retro/old audio equipment, and other pieces of Americana aesthetics — which somehow also maps onto hip-hop style for many of the customers there. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/282e8467-205a-49a2-8a82-a6e23aa4d02f/IMG_2168_VSCO+2.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Between self-identification and cultural categorization: My Tien (@_midnight_mt) holds a slushie in a Vietnamese Circle K, wearing LIBÉ Workshop (@libeworkshop)'s designs that exemplify the gap between brand intention and consumer interpretation. While the brand describes offering "exclusive Vietnamese designs" using "timeless pieces which blend simplicity with character" (SilverKris, 2024), Vietnamese fashion guides and retailers consistently read this minimalist approach as "Korean style" (Mytour, 2024; Mytour, n.d.), revealing how cultural translation operates through established frameworks where raw socialist infrastructure encounters contemporary styling organized through "Korean" as shorthand for sophisticated global aesthetic engagement. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/833cd50f-1880-44c8-abc0-cbb966569a49/FE907494-29E3-420D-AD27-281AD4107DE5.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Wide shot of a Khu Tập Thể (KTT) collective housing complex in the Đống Đa district of Hà Nội, Vietnam showing the scale and organization of the development. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/909baa21-8b99-4711-ab0f-c59cb5501171/Screenshot+2025-08-27+at+6.23.20%E2%80%AFPM.png Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out A rough overview and map of the area, with reference to some of the images of our photo-sartorial “drift” through the space. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/2165168d-ac54-4568-b31f-1eed1f953734/IMG_2021_VSCO+3.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Community-embedded commerce: Model My Tien (@_midnight_mt) wears LIBÉ Workshop (@libeworkshop)'s "basic and essential" minimalist designs positioned within an embedded retail shop, demonstrating how authentic Vietnamese retail culture operates within residential-commercial hybrid environments. While LIBÉ Workshop (@libeworkshop) positions itself as providing "products for everyone to build their style," the brand appears consistently in Vietnamese "Korean-style fashion" guides and is recommended by retailers as exemplifying a Korean aesthetic (Mytour, 2024), revealing how minimalist design vocabularies become automatically coded as "Korean" in the Vietnamese cultural context, and helps transform socialist housing into spaces where global aesthetic categories can find an easy aesthetic fit with local commercial practices. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/d009daed-41ed-4e2a-95dc-ba5b0204a5f9/IMG_2035_VSCO.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Desolate minimalism meets contemporary fashion: My Tien (@_midnight_mt) inhabits the raw aesthetic of Soviet-influenced KTT construction, where exposed electrical panels and weathered concrete walls create an unintentionally minimalist backdrop for editorial fashion photography. Her LIBÉ Workshop (@libeworkshop) styling — characterized by the brand as "basic and essential products" yet consistently categorized as "Korean style" by Vietnamese sources (Mytour, 2024; Mytour, n.d.) — gains conceptual power against this austere socialist infrastructure. The desolate interior, originally designed for collective functionality rather than individual expression, becomes a striking editorial environment where contemporary Vietnamese fashion sensibilities encounter the stripped-down materiality of revolutionary urban planning, transforming utilitarian socialist space into sophisticated aesthetic context for global style vocabularies. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/53785dad-bf9d-456c-8732-526d492ccb05/stock-photo-typical-soviet-block-in-riga-latvia-762883660.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out A typical Soviet-style block in Riga, Latvia [source] https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/6cf5c522-7cdb-4f8c-82e8-8ab1a5b3d424/IMG_9259_VSCO.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Model My Tien (@_midnight_mt) in LIBÉ Workshop (@libeworkshop)'s minimalist "basics with character" occupies abandoned playground infrastructure within the KTT complex, highlighting the space’s transformation from collective socialist spaces to sites of individual cultural agency. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/ef093c1a-c3ba-4130-9891-8dc3a95c50c5/IMG_2032_VSCO.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Strange things are indeed afoot at the Circle K: My Tien (@_midnight_mt) inhabits a space that exemplifies complete cultural localization/naturalization, where American convenience store infrastructure has been so thoroughly adapted to Vietnamese social practices that its foreign origins become invisible. Vietnamese consumers have localized this space through distinctive usage patterns — extended socializing, homework sessions, informal meetings — transforming what began as grab-and-go retail into community gathering places that function more like traditional Vietnamese café culture than American convenience stores. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/fcc6b2ac-b564-4eb9-80ba-7814b7b8b168/IMG_7866.jpeg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Even the exterior of the “Korean” Nậu Cafe & Cassette Workshop integrates Vietnamese spatial practices into "Korean" influenced spaces - but note that the low chairs, abundant plants, and community use pattern of seating is aat the front of the store, before entering the “Korean” (global/international) zone. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/5b40c30c-169e-4b8b-8fd1-cca894dd7f64/IMG_8209.jpeg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out The SOYOUNG main showroom and flagship store, which we were told was “super Korean.” https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/0d62ba82-bbf5-4a9d-b2c9-824ca146c2d9/IMG_9233_VSCO+4.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out As soon as Odette was fully styled and posed up next to the SOYOUNG flagship store’s giant kitty mascot centerpiece, I was prompted to raise my main strobe high and off-center to simulate what my mind’s eye remembered as an early-2000s era Girl’s Generation album cover. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/835020ad-6b89-423e-be0d-2c3660b51c3f/albumcover--541b140c2bdb5-album-cover-sticker__26629.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out SOYOUNG’s styling on Odette was giving Austin Powers, nostalgia atop a layer of nostalgia, shiny PVC boots-and-thighs, Bond Girl long locks, in-Technicolor™ vibes. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/d2656207-3982-4314-844d-c0e37ddf5359/IMG_8226.webp Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out SOYOUNG’s 2nd floor was for menswear and most decidedly the core of their hiphop ethos. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/bc342d56-4a4f-4657-90a8-5e0316ef467e/IMG_9342.webp Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out But my brain was making other connections as well. As I looked at the designs, my subconscious brain was making connections to the hip-hop-infused brand Greedilous by designer PARK Youn-hee, here exmpliefied by this shot I took at her Seoul Fashion Week runway show in September 2023. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/5bc05bd1-d2dc-4cb5-8d29-5e4e0a34ead4/IMG_8229.webp Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out While inside the SOYOUNG shop’s second floor, as I looked at the bricolage layering and the use of kitschy borrowings from other cultural iconographies that were just past the point of being gaudy or gauche, I was drawn to thinking of GREEDILOUS’s hypermodern aesthetic. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/059125ca-31dc-4a15-9432-c3396260bc7d/https___hypebeast.com_image_2022_08_travis-scott-london-1-million-usd-merch-sale-news-01+copy.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out The namecheck of Travis Scott design sensibilities, in which the body is a medium for sartorial mixing and layering, got me thinking. [photo source] https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/898e8b06-060e-40b9-b049-4a7ddd935b41/IMG_5508.JPG Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Whether or not SOYOUNG and GREEDILOUS have a direct connection, the two brands do seem somewhat distinct from one another. But they do seem to exist within a shared universe of design imperatives — of cultural remixing, kitschy bricolage, and a powerfully obvious hypermodern aesthetic. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/2a196309-eba0-4c0d-9449-ac083903eb90/IMG_6942.JPG Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Might it not also be true that we have a Korean and Vietnamese designer who’ve arrived at similar conclusions at the receiving end of a hypermodern global set of pop culture aesthetics and sensibilities, with the two arriving at a similar yet separate set of semiotic conclusions? https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/ed0d2243-57bb-436c-8f09-bf6f535940b4/IMG_2168_VSCO+2.jpg Articles - The “Korean” Cat Café That Wasn't Korean: A Discovery in Hanoi's Hidden Cultural Laboratory - Make it stand out Circle K's Vietnamese integration: My Tien (@_midnight_mt) inside the KTT’s Circle K that exemplifies successful foreign market entry and cultural adaptation. Since Circle K entered Vietnam in 2008, the American convenience chain has achieved 48% market share not through cultural dominance but through systematic localization — adapting store layouts, product selection, and social functions to Vietnamese usage patterns. https://www.karsi.org/articles/topline-report-cultural-translation-in-vietnam monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/978d63d9-da2a-47d7-a5d9-c23e85089429/IMG_7817.jpeg Articles - Top-line Report: “Beyond the Korean Wave: Cultural Translation in Vietnam” - Make it stand out The Nậu Café & Cassette Workshop — which a local coffee shop owner and others told us was the most "Korean café" in Hanoi. Look closer at the walls: American jazz records, classic rock, 1990s hip-hop albums. The vintage audio equipment? Pure Americana. When we asked the staff about the Korean influence, they looked puzzled. "This place isn't Korean," they told us directly. So why did everyone call it Korean? It turns out Vietnamese consumers aren't confused about cultural origins—they're demonstrating something much more sophisticated. They understand that "Korean coolness" has become a delivery system for global aesthetics, and they're actively curating those global elements according to their own cultural logic, which is accepting the “Korea”-shaped packagethat is itself a curated delivery vehicle of its own. The space maintains traditional Vietnamese social patterns (notice the low seating and community-friendly layout) while adopting what locals interpret as “Korean” (modern) style. This café reveals how culture actually travels: not as pure transmission from one A to B, but as creative local translation of global flows. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/ef77d93d-50c2-4428-b723-5ac9a81ffedf/1ABF495E-C832-42C9-A387-38F824C3A677.jpg Articles - Top-line Report: “Beyond the Korean Wave: Cultural Translation in Vietnam” - Make it stand out THE RESULT: Model and artist @_a._.dora.ble_ poses at a Hanoi selfie studio where Vietnamese flags hang next to Squid Game cutouts, showing how these Instagram-ready spaces let people mix cultural elements rather than just copy them. These studios represent Korea's post-COVID photo booth boom that expanded to Vietnam — Life4cuts now operates 20+ locations from Hanoi to Ho Chi Minh City, according to Vietnamese cultural site Saigoneer. Her layered look reflects what she loves about Korean fashion: "basic but not out of date," offering "comfortable" yet "high fashion" style that works across generations. Standing beneath Vietnamese flags alongside Korean pop culture icons, she demonstrates the project's core finding: Korean aesthetics help Vietnamese youth create expressions that feel both modern and familiar, using Korean-influenced spaces that have become part of everyday Vietnamese social life. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/2a76e167-86e3-4df2-b6c1-1687367ad624/IMG_7314_VSCO.jpg Articles - Top-line Report: “Beyond the Korean Wave: Cultural Translation in Vietnam” - Make it stand out THE RESULT: Model and artist @_a._.dora.ble_demonstrates Korean-inspired layering at a local Vietnamese street mart in Hanoi’s Old Quarter, surrounded by Pepsi ads and neighborhood signage. Her styling embodies what she calls Korean fashion's "basic but not out of date" versatility—letting her express contemporary style while shopping at traditional corner stores. This scene captures the Hanoi project's key discovery: Korean aesthetics work as cultural coordinates, helping Vietnamese youth navigate multiple influences (American brands, local retail culture, Asian fashion networks) all happening in one space. Rather than becoming a means of rejecting local culture, Korean style defines a mode and space of cultural convergence. https://www.karsi.org/articles/the-cultural-zoo-how-korean-studies-reduces-korean-society-to-academic-spectacle monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/c9509b54-0562-41d0-a17a-04ce3995c01c/_prompt_A+vibrant%2C+Korean+textbook-style+illustration+depicting+a+_cultural+buffet_+showcasing+various+iconic+landmarks+and+aspects+of+Korean+life+and+society.+Include+a+sign+labeled+_Cultural+Buffet_+prominently+in+the+scene.+Yeonghee+from.jpg Articles - The Cultural Zoo: How Summer Korean Studies Programs Reduce Korean Culture to Academic Spectacle - Make it stand out The most famous Koreans of 1960s-1990s Korean textbooks, Younghee and Chulsoo, sample the best of Korea’s cultural wares. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/1855daa5-50a0-46c4-b68e-363d4f2b5632/5mvg4pyewa591+%281%29.jpg Articles - The Cultural Zoo: How Summer Korean Studies Programs Reduce Korean Culture to Academic Spectacle - Make it stand out In a culture that taught “Proper Lifestyles” in elementary schools from the 1950s to the 1990s with many non-mainstream lifestyles and cultural products censored and suppressed, shouldn’t we be a little skeptical of the sudden, governmental embrace of the very cultural fields it used to have in a chokehold? https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/6993c2db-c4e6-459a-ba74-0cc1a2747bfd/0C26EB73-DF9B-4515-BD17-66D930A6B2F3.jpg Articles - The Cultural Zoo: How Summer Korean Studies Programs Reduce Korean Culture to Academic Spectacle - Make it stand out Dr. Clark holding her own in the field at a group gayageum performance in 2023. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/3abd5159-bd0e-4b58-b3c9-3d6e9897d0d6/63F7D5BB-E96B-4EDC-9414-46F62BC30AA1.jpg Articles - The Cultural Zoo: How Summer Korean Studies Programs Reduce Korean Culture to Academic Spectacle - Make it stand out Dr. Clark’s fingers moving in intricate precision while performing at a professional level defines a different kind of embodied scholarship. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/e1f6af6c-9ca0-46c3-b77a-283baefd2bb8/IMG_2011.webp Articles - The Cultural Zoo: How Summer Korean Studies Programs Reduce Korean Culture to Academic Spectacle - Make it stand out Dr. Hurt’s “Introduction to the Art of Photography students in Hongdae, 2016. https://www.karsi.org/articles/karsi-in-seoul-where-theory-meets-the-pavement monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/2bdc73c5-2ee8-4fa5-8626-82e6a2b38fdf/IMG_1454_VSCO.jpg Articles - KARSI IN Seoul: Where Theory Meets the Pavement - Make it stand out Model @youbin_ey shows off her modernized hanbok at a crossroads in the fast-gentrifying Konkuk University Station area. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/e2ce5ddc-f6a4-4815-a05a-6fafc40d0335/40DFF752-B65C-4BAE-9934-5E6501FE1E1A.webp Articles - KARSI IN Seoul: Where Theory Meets the Pavement - Make it stand out Rising star and teen model @parkjiyoon100823 brings kidsy cute to this back alley spot in Euljiro (“Hipjiro”), which was originally an industrial printing center of central Seoul but is where a very gendered gentrification led by the consumptive choices of young women in their 20s and 30s has (somewhat) literally and figuratively turned the place pink. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/31b813de-8abe-44cb-9953-272270337787/IMG_9233_VSCO+3.jpg Articles - KARSI IN Seoul: Where Theory Meets the Pavement - Make it stand out Assistant and impromptu model @oh.that_odette inside what local informants insisted was a “Korean-style space” — clothing brand SOYOUNG’s flgship showroom store in which the Vietnamese designer jumped at the opportunity to style a Korean model according to our research prompt to dress “in the Korean style.” Interestingly, all this ended up looking like an early 2000s Girl Generation K-Pop music video. This was just one of several sites where we found the desrciptor and concept of “Korean” was being used as a metonymic stand-in for American hip-hop and retro Americana nostalgia markers that generally denoted American cool, but as it was often focused through a Korean pop culture funnel. https://images.squarespace-cdn.com/content/v1/689ed1a699b0455466e2ef6b/c86737bb-fc63-4edd-8da0-5c3c01d4c2f0/Screenshot+2025-08-15+at+9.01.34%E2%80%AFPM.png Articles - KARSI IN Seoul: Where Theory Meets the Pavement - Make it stand out “Street fashion” photography is just a particular kind of photographic practice that, in a more structured form, is mostly just ethnographic documentation. As a form of visual recording that generates a rich (but slightly different) kind of data that one might elicit in an interview. And in combination with an an audio interview and a posssible deep excavation of the subject’s social media (Instagram) presence, helps constitue an astoundingly great set of coordinates with which to triangulate some other insigsts about a kind of people, a mode of sociality, or just the nature of a particular place. 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